Michael Cameron's Portfolio

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Update: Won Best Retail Marketing/Advertising Award for 2009 from the National Retail Council

Launched to preceed the December 2009 World Juniors, the TIM-BR Mart Video Challenge produced an overwhelming response from hockey teams, parents and coaches.

This custom video contesting site featured loads of fun opportunities: creating teams, uploading videos, voting, commenting and rating.

Players could upload their own hockey videos in real-time, then rally their team to generate votes. With support from Twitter, Facebook, YouTube, Hockey fan blogs, and the viral online videos, this project was an overwhelming success.